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Releases a line with the Australian beauty brand
August 22, 2016
By: Jamie Matusow
Editor-in-Chief
Australian beauty brand ModelCo has signed Hailey Baldwin, daughter of actor Stephen Baldwin, as its latest muse. She will release her own Hailey Baldwin for ModelCo color cosmetics product range which she designed in collaboration with ModelCo CEO and founder Shelley Barrett. Baldwin, a Bieber-ex, will be in Sydney in November 2016 to launch the “high-end limited edition cosmetic collection,” which will be available exclusively on ModelCo’s online store www.modelcocosmetics.com and through retailer Mecca Maxima. Baldwin has also launched #thebeautysquad to build on the hype of the upcoming collection. Commenting on the range, Baldwin said, “Think filter-esque hues, sleek packaging and premium formulas.” Past ModelCo ambassadors include Elle Macpherson, Dannii Minogue, Cheyenne Tozzi and most recently Rosie Huntington-Whiteley. ModelCo founder and CEO Shelley Barrett, a former model agent, says she prides herself on identifying up and coming talent that will resonate with her customers.
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